Mensaje importante a dueños de sitios web: Postman SMTP has been disabled

Noticia de último minuto: WordPress, Wordfence y Cybersecurity han decidido, después de varios intentos de negociación con los desarrolladores del ya famoso y tan bien recibido plugin Postman SMTP, retirarlo de su lista de plugins.

Esto debe llevar a considerar a todos los creadores de sitios web, mediante la poderosa herramienta WordPress, a optar por utilizar solamente plugins que se encuentren en el listado autorizado por WordPress.

El siguiente artículo publicado por Wordfence el día de hoy, te permitirá entender un poco más cómo solucionar este problema, identificar la vulnerabilidad y mucho más:

Postman SMTP Plugin With Unpatched Vulnerability Removed From Directory

Scalable, Flexible Information Architecture – Arquitectura de Información flexible y escalable

Obviously, thinking through how the information is going to be distributed is important for your site, but with publishing sites it’s particularly important to consider ways that you can structure the site to help your company for the fact that:

  • They’ll likely be adding several pieces of content per day/week
  • Much of that content will often be very time-sensitive
  • The aggregate of that content will often drive significantly more organic search traffic than any of their static category pages (and even the site’s home page)

As a result, you’ll want to identify different ways to pull archived content closer to (as in: fewer clicks away from) the site’s home page (which conserves most of the link equity); and, you’ll also want to find a way to get more link equity to newer pages.

Claro está que es muy importante pensar en cómo se distribuye la información en su sitio web, pero al momento de publicar en tu sitio es particularmente importante considerar la forma en que puedes estructurar el sitio para que ayudes a tu compañía ya que:

  • A los dueños de las empresas les agrada agregar bastante contenido por día o semana
  • La mayoría del contenido debe ser colocado en tu sitio en tiempos precisos
  • Generalmente al agregar contenido obtendrás más búsquedas orgánicas que de tus páginas estáticas

Como resultado, querrás identificar distintas formas de colocar contenido cerca del home page de tu sitio web (lo que conservará adhesión de tus links de posts en la página principal), así como querrás también encontrar la forma de que tengas links a tus p osts anteriores en tus páginas nuevas.

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Collaborative Marketing Is The Next Big Thing

Collaboration Marketing is the process of aligning your company’s interests, resources, and marketing muscle with other like-minded companies to accomplish much more than you might be able to do on your own.

The concept has existed for a long time in advertising. You can open any  airline magazine to find collective ads that promote Top Steakhouses, Top Seafood Restaurants, or even Top Plastic Surgeons.

Basically, the concept allows complementary and similar companies to unite their advertising budgets to cut the cost of a traditional ad by 10x or more (basically, by the number of participants.) The concept isn’t just about just saving money. It also provides collective strength to each participating company’s brand and credibility.

Pulling the top names together dramatically increases the brand recognition, customer value, and customer retention for each. Every time a customer flies to a location where one of the top providers operates, they have a ready-made referral to a good meal…or a good surgical experience?